Nike’s .SWOOSH department has been on a hell of a ride since its introduction several years ago. Initially created during the pandemic-era NFT & crypto boom, .SWOOSH was meant to be their platform for digital assets. When that venture didn’t pan out as they’d hoped, .SWOOSH pivoted to pop culture themed releases, with many releases […]
adidas is returning to their iconic Boost technology for more innovation this season. The Three Stripes has unveiled their next ultralight super-trainer, the Hyperboost Edge, making it debut early next week. adidas struck gold back in 2015 with the introduction of their Boost technology. Created in partnership with BASF, a German chemistry research group, the […]
UPDATE 3/12/26: The Fragment x Nike Mind 001 “Black” will release March 14th through Fragment stores, followed by a global release on March 19th via SNKRS. ORIGINAL STORY: Nike just released their new Mind footwear line, which takes concepts from neuroscience and applies them to footwear. Just a week after the debut, Hiroshi Fujiwara of Fragment has revealed […]
Lorenz.OG’s customized sneakers have been all over our timelines for years. His signature sunset gradient look has been copied and iterated on endlessly, but now Nike has tapped him to create a special run of the Air Max 95, dubbed “110”, and releasing in limited numbers in England. Lorenzo Federici, AKA Lorenz.OG has built a […]
