New Balance OMN1S “Heat Wave”

New Balance has been building up to the debut of a new model for several months now. This week, they’ve unveiled the 204L’s initial drop schedule, tapping Rosalia for the editorial campaign highlighting the “Timberwolf” white style. New Balance has been fairly quiet about their upcoming 204L model, an interesting new lifestyle model that blends […]

James Whitner and the Whitaker group have announced their latest venture today, a new retail chain dubbed JAIDE. Focused on women’s sneakers and apparel, the stores will debut with a special New Balance 990v4 release. The Whitaker Group, for the uninitiated, is a management group that controls and maintains several prominent sneaker boutiques that operate […]

New Balance has already started the process of reviving their 2010s 509 running shoe this year. After teasing several collaborations in January, this week we have an official look at a new “Aurora Borealis” pack, coming soon. New Balance’s 509 silhouette first arrived in the early 2010s, engineered as a high-tech running shoe for its […]

During Paris Fashion Week, LA brand Basketcase showed off a special-edition pair of the New Balance 204L. The grey pony hair look was a F&F exclusive, but now they are teasing their general release pairs of the silhouette, coming soon. This Summer, New Balance introduced a brand new silhouette to their catalog, the 204L. The […]