New Balance 997 “City of Angels”

New Balance is extremely cautious when it comes to retroing their archival sneakers. This week, they’ve unveiled a new revival, meaning they know they have a hit on their hands. Check out the Numeric 770, coming soon. The last great retro release we saw from New Balance was the 550, a basketball shoe from the […]

The Whitaker Group is back with another collaboration this month. Following up on their New Balance release from last month, featuring the 998 and 990v4, the 740 silhouette now joins the “Willful Bias” collection. The Whitaker Group has become a more common name in the sneaker world over the last two years. Whitaker is the […]

Action Bronson and New Balance hosted a pop-up event over the weekend, rereleasing every shoe from their collaboration so far. Additionally, they teased an upcoming project, the “Baklava” edition of the 992. Queens native Action Bronson has built one of the most sought-after sneaker collaborations of the last few years with New Balance. Their first […]

Releases of the fresh 204L style from New Balance are well underway, with their first few in-line colorways currently available. This week, new colors have surfaced from the Boston brand, including a clean “Ice Blue” look, coming soon. The 204L is New Balance’s direct response to the ultra slim sneaker trend that started in the […]