END x New Balance 878 “Grey Gull”

The New Balance 990v3 is back in JJJJound’s rotation for Fall/Winter 2026, this time dressed in tan suede. It’s the Montreal design studio’s first new colorway of the model since 2022, landing on the same Made in USA platform that kicked off their partnership. JJJJound and New Balance first worked on the 990v3 in 2018, […]

The New Balance 2000L is getting a “Thunder Brown” colorway built for the fall and winter months. New Balance keeps the entire shoe inside one earthy brown palette, using different material finishes to separate the model’s layered upper construction rather than leaning on contrasting colors. New Balance continues to lean into cold weather storytelling across […]

The New Balance 2010, the brand’s 99x inspired lifestyle runner, lands in a new “Firecracker” colorway, continuing the model’s dive into patent leather builds. It has quickly become one of the most favored shoes inside New Balance, and this pair swaps in glossy black overlays against a lighter mesh base, with red lines cutting across […]

Update, September 19, 2026: New Balance confirmed the 990v4 Made in USA “Navy” releases September 24th, 2026 for $195, up from the previously listed $180. The pair also swaps its usual suede for a leather and nubuck upper. The New Balance 990v4 Made in USA is getting a moodier makeover for the colder months. This […]