Nike debuted their ultra-exclusive Atelier program this year, crafting bespoke apparel for select athletes. This week, the Swoosh announced Victor Wembanyama as their next featured athletes, with the Total 90 silhouette as his sneaker of choice. The Atelier program from Nike is shaping up to be one of their most unique luxury lines ever. The series […]
Christopher Nolan’s new silver screen epic The Odyssey finally opens globally this week, with several premiere events heralding its arrival. Travis Scott pulled up to today’s even rocking a pair of Nike Moon Shoes, bearing his signature reverse Swoosh. Travis Scott is a man of many talents. Primarily a rapper, he also has songwriting and […]
Before founding Nike in 1964, Phil Knight used to sell shoes out of his car’s trunk, traveling the country to visit track meets and running stores. Nike will pay homage to that vehicle with a special Air Force 1 “Shoe Dog”, coming soon. Phil Knight got his start in the world of footwear as a […]
UPDATE 7/14/26: Kith founder Ronnie Fieg has shared details of the behind-the-scenes process for their upcoming Linen Collection with Nike. The project will feature two footwear styles, the Air Max 95 and Air Force 1, the former in the OG “Linen” look, and the latter in a new “Unlinen” presentation, reversing the color scheme. No […]
